The north central Florida area is an increasing destination for Hispanic immigrants, but online health literacy efforts face distinct challenges — e.g., the language barrier, low digital and basic literacy, and mobile-dependent usage patterns — in this sparsely populated rural area. This project is my prototype for a bilingual, mobile-first website that is driven by user research and accessibility considerations.


The Rural Women’s Health Organization (RWHP) has provided health literacy education to Hispanic immigrants and families in rural north-central Florida for over twenty years. …

Thanks for this article! I'm looking to analyze my portfolio website, but also to bone up for professional reasons on google analytics. As an aspiring UX Researcher, I think this could benefit my job search. Cheers!

Great article, Alice! I am a former classroom teacher and trying to crystallize for my own narrative the clear connections between education and user-centered design. Thanks for the food for thought.

The University of Florida offers over 500 degree and certificate programs across its many colleges and departments. But it’s surprisingly difficult to find basic information about these programs. This project is my proposed redesign of UF’s website to make it easier for prospective students and their families to discover UF’s academic programs.


I was really surprised. While their academic program offerings are staggeringly extensive (500+ degree and certificate programs across 16 colleges and 87 schools and departments) — and prestigious (UF is currently ranked as the sixth-best public university, according to US News and World Report), it’s really difficult to…

Thanks, Jennifer. I am just stepping into the job market as a UX designer, and I really appreciate the perspective on how this title has changed over the years - and how to narrow your search. I'll only be unsuccessful (or ultimately unhappy) if I'm continually knocking, unknowingly, on the doors of visual/graphic design jobs. Especially when I'm thinking more user research... thanks again.

Thanks, Mike! This is just the right vibe for: a) this moment, for everyone; b) for those of us starting the job hunt. Cheers!

Thank you for this article! As a career changer into UX and, aspirationally, into UXR, this was both engaging and educational.

Drew Long

Freshly minted UX Designer and Researcher finding my footing after a career in K-12 education

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